President Hollande Presses India to Stop Bringing Shitty Animated Content to MIPCOM

Bob Lincoln August 30, 2012 47

Event organizers are hoping with President Hollande’s recent intervention, MIPCOM party tents like the one pictured here will not be clogged with Indian animation producers come October.

French President François Hollande earlier today urged the Indian government to save everyone valuable time, energy and money by putting an end to the ridiculous practice of bringing really shitty animated content to MIPCOM.

In a formal letter delivered to Indian Prime Minister Manmohan Singh, President Hollande pushed for India to forbid all animation production companies from traveling to and participating in MIPCOM, which runs from October 8-11.  The letter explained that since the world has more than enough animated content already, with plenty more where that came from, in fact, enough to last forever, no one at MIPCOM has any need for Indian animation producers to bring their usual onslaught of terrible shows which not a single buyer will license.

Earlier in the week, the recently elected French leader met with representatives of Reed Midem, the event organizer, as well as from MEDIA and its animation arm, Cartoon, who collectively voiced complaints on behalf of the EU and almost every other entity in the entire global animation community.

MEDIA spokesperson Pierre Burre-Manie summed up the meetings with unusual candor.  “President Hollande asked, so we told him in no uncertain terms, that we’ve all had enough.  Period.  Year after year, Indian animation producers flood MIPCOM with incredibly bad animated pilots and series.  The stories make no sense.  The quality of the animation is terrible. The producers are terribly annoying. If I have to watch one more show reel filled with baby elephants, round-eyed tiger cubs or plucky street urchins, I’m going to slit my own wrists.”

Representatives of NASSCOM’s Animation, VFX and Gaming platform, a well respected Indian trade organization, acknowledged the continual procession of Indian animation producers bringing terrible shows to MIPCOM, haranguing development execs with absurd pitches about monkey gods and cornering unsuspecting buyers in hallways, at receptions and even on city streets.  As NASSCOM executive council member Prashant Sangupta explained, Indian producers travel en mass to markets like MIPCOM, MIPtv, Annecy’s MIFA and the Kidscreen Summit because there is nowhere else left for them to try and sell their programming. According to Mr. Sangupta, “Indian TV buyers won’t even let them in their offices any more.  They’ve been shut out of their own domestic markets because their shows are unwatchable.  Where else are they going to go? They’re your problem now, not ours.”

Image credit: MIPCOM area by JForth | CC-BY-3.0


  1. TVDevDude August 31, 2012 at 11:45 am - Reply

    I’ve literally been chased across streets in Cannes by Indian producers trying to get me to look at story bibles. Nuts.

    • Chandan Kumar September 25, 2012 at 8:07 am - Reply

      Do you think yourself as the James Cameron? Why the hell will people chase you? You, a piece of shit, how can you be so popular if I don’t know you! You stinking white elephant! Get away!!
      Indians are making great animations. Watch ‘Krishna & Kans’ and ‘Delhi Safari’ you idiot catholic!

      • B S Kumar September 25, 2012 at 9:54 am - Reply

        The nature of your reply betrays nothing but the insecurity that most Indians have about themselves. India is 119 on the Human Development Index, in which the total number of nations is just around 200. Any surprise?

      • Sam September 25, 2012 at 10:46 pm - Reply

        I LOLed hard at your reply..
        “Krishna aur kans” and “Delhi Safari”
        Time to grow out of your shell..and please don’t come up with an excuse that they have limited, shoestring budget!
        Because that’s what the French President has said as well..

      • GOPI September 26, 2012 at 5:14 am - Reply

        donno about “TVDevDude”, but you are definitely are a sucker for people like him .. given you don’t know him but there is a whole bunch of other shit you don’t know either!! so shut it

        “Krishna & Kans’ and ‘Delhi Safari’ you idiot catholic!”

        both crappy as hell and why the hell do you have to go racist you looser !? make some decent if you have the balls .

  2. Turkle September 16, 2012 at 7:42 pm - Reply

    Maybe if they had a hook, like getting a young and popular action star like Arnold Schwartzenegger on board. What you say? Tata ELXSI did that already? Damn!

  3. Vinodh September 25, 2012 at 6:45 am - Reply

    Generalizing Indian behavior and their content…. That too by a guyot this stature is pretty pathetic. I can show you a host of guys from the US, France and UK who are pitching a load of crap. Absolutely pathetic statement generalizing Indians.

  4. Michael September 25, 2012 at 9:30 am - Reply

    This is from The Onion, right?

    • B S Kumar September 26, 2012 at 1:08 am - Reply

      Good one!

  5. B S Kumar September 25, 2012 at 9:53 am - Reply

    Thank God someone finally voiced this concern! Indians tend to get emotional about everything “Indian” and don’t realize even the most basic things about getting a story right. It isn’t about the eyelashes or the fire the dragon breathes – it is about the bloody narrative! Not a single Indian animation company has ever cared to nurture any real artistic potential. This is GREAT news!

    • Karan Agarwal September 26, 2012 at 12:52 pm - Reply

      Hi, Im an Indian writer and director and have had meetings with many animation production houses in the last couple of years. Their biggest grouse is that they only do the production work for international shows but dont have any shows of their own. They have called me in on various occasions to have a look at their creative work. I have often been clear that their homegrown stories and characters are really substandard and cannot be pitched on an international level. They want to create good work but cant get themselves to invest time and money in creative development. Its sad. Not that different a story with our feature films too. HOWEVER IT WILL SERVE ALL COMMENTERS WELL TO READ THE DISCLAIMER AT THE BOTTOM OF THIS PAGE BEFORE COMMENTING FURTHER. 🙂

    • Meusa September 27, 2012 at 2:18 am - Reply

      Thank you, you basically took the words out of my mouth…I thought I was going crazy and now I see there are other people in this country who see what’s happening with the so-called “animation industry” in India.

  6. yatin September 25, 2012 at 10:38 am - Reply

    i worked in film sales and attended markets often with Indian animated content. While alot was terrible, some was good. But even the decent stuff was 1 or 2 degrees ‘off’ — and this was strictly in the storytelling (super important, if you don’t hold interest, it doesn’t matter how pretty it looks). That development process (where you get narrative right) is critical and often uneven in India. If you’re an Indian producer, remember you’re competing against global product where narrative is pretty tight. And unlike selling something ‘real’ like an old junk car, with animation either you get money for your product (its worthy) or you get 0. Get the story-telling right (respect it and find real story tellers) or get 0.

  7. Dattaprasad Godbole September 25, 2012 at 11:23 am - Reply

    Bob, I fell from my chair laughing my ass off. YOU ARE THE MAN.

  8. B S Kumar September 25, 2012 at 11:56 am - Reply

    Of course in all seriousness, Hollande would be on Manmohan’s tail for concluding the $20bn Rafale deal. He’d get pretty animated about that and won’t know what to say if Singh were to ask, “So what kind of movies do you people make?”

  9. Vinodh September 25, 2012 at 12:26 pm - Reply

    Rather than writing a letter to Prime Minister Mr. Man Mohan Singh, why don’t reed midem and the French government discriminate Indians from participating in MIPCOM, if they have that much of a problem. I am sure they don’t have a problem when it comes to collecting fees from Indian animation companies…

    Most of the appointments in Mipcom are though appointments only… And if a person is not willing to listen to the pitch of an Indian content it’s their choice. What’s the point of writing a letter to the prime minister.. Sounds very naive and foolish to me.

  10. chaitanya k (@chaitanyak) September 25, 2012 at 6:55 pm - Reply

    totally agree with the french prez. Salute him for finally doing something about it(though wish it was something a bit more hardcore than a “letter”).

    As a fellow indian i’m ashamed at the stupid animation shows and insipid movies that keep getting made. the ones on mythological themes are an insult to the senses, the art of animation.. not to mention an insult to indian mythology itself.

  11. Nishith September 25, 2012 at 7:29 pm - Reply

    Hi, While the President is so vocal about Indian animation content, it might be of interest to know that our film, Delhi Safari, was selected by Annecy for its official screening at the festival in 2012. please check,

    Its a 3D Stereoscopic animated feature with every frame, character design and the stereoscopy done in our studio in INDIA and by all INDIANS.

    We are pretty proud of our quality of work.


    • Fuckhead September 25, 2012 at 11:30 pm - Reply

      Really, you found an opportunity to shovel your work under this blog too? If your cartoon was good, we would have come to know of it without your shitty promotion at places like this.

      Let me break this to: your work might be at top of the heap, but the heap is still a shit. Go back to the drawing board learn.

    • RKB September 26, 2012 at 12:03 am - Reply

      Nishith thank you for showing how cheap Indians are .
      how stupid are you, this is something serious and you just care about promoting ur material and dont give a fuck about any other Indian animation.

      Mr.Fuckhead, wat u said makes sense

      i request all of you here telling indian animation is shit, why dont you guys help us other than commenting how bad it is.

      instead of banning us from come up with an alternative.

      At last all of you who are thinking too high of urself ( criticizing about bad animation ) ur story, characters, animation are SHIT when compared to what Japanese people do, just go watch ‘one piece’ or ‘bleach’ enuf said !!

      • RKB September 26, 2012 at 12:17 am - Reply

        **instead of banning indians and blaming us, try to come up with an alternative.
        **not promoting any japanese stuff just telling go and refer how the plot and storyline is
        **Please stop making shows on indian mythology, you guys are giving a wrong impression about indian mythology.
        if you really want to do it , come upwith something like god of war storyline.

      • Anonymous September 26, 2012 at 8:32 am - Reply

        Wow is your talent just as bad as you English ? no wonder you are still begging for help !

      • Savita bhabhi October 3, 2012 at 11:28 pm - Reply

        Indians think better than nyone in this world… The only issue is we lack resources wen it comes to animation. Not being emotional but seriously we have concepts which the world cant even think of. It’s just that we don’t get opertunities. I am sure we will be top in the field of animation n the rest of the world will be just praising us…..


  12. B S Kumar September 26, 2012 at 1:06 am - Reply

    I wrote this four years ago, to the day. How sad it is true even today.

  13. Sonam Shekhawat September 26, 2012 at 2:48 am - Reply

    I can only laugh at you all fighting over a fake article which is only written to provoke lot of people. Those who are criticizing Indian story telling must know that the largest film industry is in India and not industry runs at such a large scale if it is bad or pathetic. Well about the art- India is a country which is visited by maximum number of tourists who look forward to study art and architecture. I do not now why people use bad words and arrogance to show themselves as superior. Animation is a newer industry in India and people are trying to develop it. Story telling is not country specific but it is something that is global. Instead of discouraging fellow storytellers encouragement should be done, healthy discussions should be promoted so that we all can take this industry to a better place.

    • ZHaed September 26, 2012 at 7:01 am - Reply

      Lady, I don’t what version of web you resort to for statistics, but according to the mainstream statistics, Europe is where people travel in large numbers to study art and architecture.

      • Sonam Shekhawat September 26, 2012 at 8:37 am - Reply

        All right, man whatever u say but do you know something that you a comparing a country to a continent. See I am not here to argue because then you will talk about size or population neither I am here to compare. I did not say any thing bad about any other country I simply saw lot of people mindlessly commenting about something which they are not even aware of. If some people think that India is not good in a particular field and than Indians can write articles about at least 50 things that they are best at and certain countries really suck at it. Like the maximum amount of qualified human resource is produced in India I mean what you will do without doctors and engineers. As I said it is really easy to discourage but the question is can you encourage.

    • B S Kumar September 26, 2012 at 10:25 pm - Reply

      Sonam, The fighting is all childish, of course, but having the largest film industry is no measure of being good at it. In global terms, Indian cinema is less than 5% in market share, while Hollywood is over 85%. We simply do not tell stories for global audiences and that is fine, but we also have a 92% failure rate in the movie industry, EVEN while catering to OUR OWN people. This is nothing to be proud of. Post independence India has not produced any great art or architecture either. Enough of sitting on past glory. Indian animation won’t grow by just wishing for it to grow, or by more people getting into the “business” without knowing the fundamentals of art. This is the bane of anything in India – we jump in without investing in fundamentals.

      • Sonam Shekhawat October 2, 2012 at 9:51 pm - Reply

        Dear Bs Kumar, i do not know anything about Indian storytelling, art or architecture. Neither do i know if you know anything about Indian animation. Well most of the 3D animation production for some of the biggest shows in the world happens in India. eg Penguins of Madagascar, kung fu panda etc. All happens in Dreamworks India. When I was working with reliance media works Ninja Hathori was getting done over there. I have also written pitch bibles and stories for some of the shows in France and Italy. Now let me tell you how things work. First of all we need to develop enough market locally then only we can go global and I guess Chotta Bheem is doing real good and yes i have written scripts for that show as well. Let me give you an example. Japanese never tried to create content for global audience even today they create most of the content for local audience but now that their local market is so developed they can sell their content outside at a cheaper price. Similar is the business strategy of US as well. Indian channels were mostly broadcasting content from US and Japan because they get them at a much cheaper rate than any of the lowest quality Indian content because the US and Japan guys have already made their money in their local market. It was a super big challenge not just to beat the price barrier and also maintaining some basic quality. Now let me talk about 92% failure rate in the movie industry , are you out of your mind, if that is the failure rate how on earth such a big industry will sustain, c i do not know where you have seen this figures but I know you guys can believe anything as you guys can believe a fake article on this site. about the architecture, well my brother is an architect and i will send you a detailed article about the architectural wonders of India after independence. Some of the place found their place in the Guinness book of world record for incredible architecture, about the artwork, well i do not have the time neither you have the understanding to get it…

        • Sonam Shekhawat October 2, 2012 at 9:53 pm - Reply

          P.S Correction in the first sentence – i do not know if you know anything about Indian storytelling, art or architecture

  14. sureshEC September 26, 2012 at 7:11 am - Reply

    You know what,many people in Indian animation industry do’nt know what they don’t know

  15. R.Prasanna venkatesan September 26, 2012 at 8:55 am - Reply

    Nice, for a change, though we may disagree with many things, the kinky French do!

  16. Raf September 26, 2012 at 9:32 am - Reply

    Hi guys ! I’m french supervisor in animation, I worked with DQ, loved country, artists and talent so much you can’t imagine. I’m trying to get new cooperation with indians since I’m gone.
    I’ve seen declarations of our president, and sincerely, I have big big doubt about veracity of this. Urgence here is economical crisis, french president was in Spain while the MIP, and even if I’m not politolog, and don’t think he gots time or even an opinion about indian level in animation and condition of productions. Actually, I think he doesn’t give a shit of that in actual french situation.
    Most of our subconstractors are ( unfortunatly ) in China, for my part, I’d prefer to work more with indian artists and less with chinese robots, anyway they provide both advantages, and huge teams for small budgets, France takes advantage of this. DQ’s productions are broadcasted in our main channel, as french productions ( big shits also sometimes 🙂 and in microcosm of french animation, everyone is ok with that.
    I’m trying to get more information about those “supposed” declarations of french president ( I didn’t vote for him if you’re wondering ) but I don’t find anything anywhere else this site.
    To help you understanding my feeling, It’s quite like after Fukushima, japonese president were talking about opening of a new maul down town, it’s amaising, it’s so far away from our actual social and economic worries. Hoping this could make samll light.

  17. Vijendra Thakur September 27, 2012 at 12:23 am - Reply

    I am not sure whether this talk of French President’s letter is a fact or fiction, but it’s not far from truth. People here only think of buisseness of animation and no body cares for the art of animation. Most pathetic situation is in animation education. There are well known animation training shops in every nook and corner of the country where faculties are just passed out students. Only softwares are taught in the name of animation. I have seen students after 4 years of animation education who have never heard of ” timing and spacing”. Industry is suffering for the lack of quality manpower and students are suffering for the lack of jobs. Only beneficiaries are these training shops. Can it be worse..?

  18. Sandeep September 27, 2012 at 12:35 pm - Reply

    If India is so bad in animation and vfx stuff then why the heck there is a branch of rhythm and hues in India? Don’t ask me from where the Narnia’s Lion character came.
    World’s best royalty free graphics company “Digital Juice Animations” is in Bangalore India, and that to they have there production house here in India and only sales office in US.
    You westerner’s want everything cheap, less expensive and when you don’t wanna pay huge amount then you turn to India. Always remember “what you pay is what you get”

  19. Halifax Tom September 28, 2012 at 11:29 am - Reply

    Kids, please, take a breather. It’s satire – it’s not real – it’s made up. Seriously – the French may be leaders in fine cuisine, but arbiters of good animation? Please.

  20. Rochelle CD September 28, 2012 at 11:22 pm - Reply

    As an animator in India, i realize we have a reaaaaally shitty situation here, but to generalize about the quality of work based on a few projects is just so low… These comments are all just racist! like the other nations dont have poor content??? To bar all indian content from the international circuit is…. well, RACIST!!! instead of condemning a country why not just talk about the shitty producers n profitiers who dont care about creative growth!!!

  21. Vin September 29, 2012 at 6:52 am - Reply

    interesting topic, just that it’s at wrong place. A lot of contents currently in development in India are shitty,true. But there is no other country than US, actually creating anything good. at least indian producers are trying. This art is very new to india, 20 yrs before no one even knew what the hell animation is about. Today we have got a lot of animation outsourced to india ,today DreamWorks Animation, Digital Domain, Rhythm n Hues , Sony ImageWorks have their base in India. wait for 20 more years, we might also start creating really good contents. Don’t underestimate anybody. “Anyone can cook”.

    • mike October 1, 2012 at 2:07 am - Reply

      have you seen Japanese or Korean animation?

  22. krishna sekhar.v October 2, 2012 at 3:17 pm - Reply

    As vin said above “Any one can cook”That is true.These are all the part of their European -imperialistic ideas . Think twice before commenting on one nation’s quality . This Article sounds like some one in more desperate for some thing they’ve lost ,or they felt them selves like they got all the patient rights on qualities.MAY BE one thing that make them think is…… “INSECURE”.

  23. xyz October 9, 2012 at 11:13 pm - Reply

    All content on this website is a work of fiction. 2Day in Animation uses invented names, companies and organizations except in the case where public figures, companies, organizations and events are being satirized. Any other use of real names is purely accidental and coincidental. 2Day in Animation is not intended for readers under the age of 18. We apologize if you find any of our content objectionable or offensive.

  24. Sandeep October 13, 2012 at 2:08 pm - Reply

    Indians are smart workers, and Indians are really good at both VFX and Animation work, par with international standards. So why do we have bad products? Well simple answer is Artists are limited with the vision of their director. That’s the reason so much of good work is happening for outsourced work at DQ or R&H. Unfortunately for local IP there aren’t many good stuff written. Chota bheem and Hunaman were fluke, no doubt the content clicked with a certain age but it dosen’t mean the model can be replicated every time successfully.
    Many decision makers are not from either story telling background, or a formal eduction in film or even experienced as assistant directors. Many think that being senior animator for many years makes one eligible to become director. These decision makers takes the entire team on a production journey for over year spending his own or the investor’s money. With abstract idea in mind, and lack of storytelling capabilities they end up with may be visually good looking but a bland story.
    We need good directors who understand animation, have experience in live action, who is aware of world outside our country, who has good sense of Editing and over all a director with Vision. This is more then enough as there are plenty of good studios in the country that can deliver work at globally acceptable standards.
    Like in olden times the game cinematic were really crappy because many Game designers would do it inhouse, and then suddenly they started hiring film makers and external production companies to do handle the Games cinematic.

  25. Sandeep October 13, 2012 at 2:27 pm - Reply

    Hey B S Kumar, Just read your old blog. Must say, it still holds true after 4 years. Don’t know from where NASCOM generates those numbers that all the software training institute uses to lure ignorant students.

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