Over 100 studio employees solemnly gathered late Monday afternoon in Legends Plaza for an impromptu memorial commemorating the one year anniversary of the disastrous U.S. theatrical release of Disney’s ill-fated action-adventure epic John Carter. Earlier during the day, at 10:00 am, numerous senior finance executives met at the Riverside Commissary and briefly bowed their heads, observing a moment of silence to mark the exact moment one year earlier, on the Sunday of release weekend, when the studio first realized almost $200 million had been lost in the horrific disaster.
The movie’s devastating box office performance, coupled with its rumored cost of nearly $300 million, set off giant shock waves that ultimately cost studio head Rich Ross his job. And while Disney’s overall financial strength meant it easily absorbed the financial damage left behind in the film’s wake, questions still linger today about how this disaster could have been avoided and whether or not such occurrences can be predicted in the future.
A Disney spokesperson contacted via email for this story declined to comment except for providing links to the box office reports for Battleship and Jack the Giant Slayer.