Digital Domain Vows to Go Green, Build Sustainable VFX Business

Bob Lincoln September 11, 2012 5

Brand new recycling bin placed next to conference room used for exit interviews is just one of Digital Domain’s many Go Green initiatives.

Saying it will try to move away from ecologically unfriendly practices such as building 115,000 square foot studios without the business base to support it, Digital Domain yesterday vowed to “Go Green” by 2014.

The company claimed that it could no longer run an unsustainable visual effects business and that running a sustainable visual effects business would be much better in the long run for its customers, shareholders and the environment. At a Monday press conference, the company pledged to build a viable, more environmentally friendly visual effects business, saying that staving off bankruptcy through massive employee layoffs was only one of a host of newly implemented carbon neutral downsizing and restructuring efforts that will ensure a healthier and more energy efficient workforce.

According to a company spokesperson, “The carbon footprint of hiring and then moving several hundred families across the U.S., only to lay them off a year later, is staggering and frankly, extremely wasteful.  Digital Domain is dedicated to phasing out ecologically unsound business practices such as overstating the abundance of feature film visual effects projects as well as thoughtless and wasteful underutilization of endangered local talent pools.”

The company pledged to start using “smart recruiting systems” to replace older, more inefficient artists that are costlier to run with newer, more cost effective and energy efficient student labor.

In addition, the company made public a list of recommendations to help current and former staff members become active participants in the Go Green initiative, which includes the following:

  • Turn off all computers, monitors and lamps before leaving your desk area for the last time.
  • Take the stairs, not the elevators, after clearing out your office.
  • Updated resumes should be printed double-sided to conserve paper and toner.
  • Make sure to throw empty Prozac bottles in the blue recycling bins.
  • Try to buy locally produced and sourced Tagamet.
  • Carpool or take the bus to Reemployment Assistance offices whenever possible.
  • When crying, look for brands of eco-friendly facial tissue that use a high percentage of post-consumer recycled content, thus cutting down your contribution to old growth forest destruction.
Image credit: Go Green! Compost, Paper, Recycle Landfill at the Austin Convention Centre by Chris Briekss  | CC-BY-3.0


  1. Al Gore September 11, 2012 at 5:05 pm - Reply

    Actually, DD’s eco-friendly program should be called “Going Going Gone Green” based of how much cash they’ve shamefully thrown down the drain.

  2. Buddy Hannon September 11, 2012 at 6:42 pm - Reply

    Below is a response from someone who worked for this shite-hole company. Digital Domain, should worry about going green, they should worry about going to some sort of Church and try and save their souls and not try and exploit the green movement like they exploit their workers!

    This… is pompous and ridiculous.
    Digital Domain is “going green” to recover from the carbon footprint made from moving hundreds of animators across the country. Which were all fired once the CEO ruined everything….
    Yes, that makes it all better. Im sure all the hard working artists who lost their jobs because their leaders did a poor job running the ship, really appreciate your attention to the environment.

  3. Buddy Hannon September 11, 2012 at 7:25 pm - Reply

    Oh, I see you guys are trying to be like the Onion, only you just want o suck the nuts of Digital Domain……Cool! 🙂

  4. RiggerMorty September 11, 2012 at 10:39 pm - Reply

    I would think there should be a significant volume of corporate expansion plan documentation that could easily be composted. Along with John Textor’s unused business cards.

  5. kneejerk September 17, 2012 at 4:40 pm - Reply

    Boy, Buddy. You sure are a fuckin’ maroon, aren’t you?

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